ADAM4ADAM REDESIGNS APP WITH FOCUS ON STD PREVENTION AND USER HEALTH
Leading gay dating app adds on-call health specialists, PrEP and STD-testing referrals, condom locator, mental-health resources and more.
MONTREAL — Dec. 19, 2018 — Adam4Adam, the world’s leading gay dating app, has launched a redesign with an unprecedented number of interactive resources dedicated to STD prevention and testing, mental health and recovery. They include:
• Health Specialists, whose profiles are embedded throughout the app, allowing them to answer user questions in real time about STD testing, PrEP and other health matters, then provide referrals.
• A prominent Health section, with a “where to get tested” link to gettested.cdc.org. Users can enter their postal code and find nearby HIV/STD testing facilities.
• A Health Resources page, with information about HIV, STDs and PrEP, and links to resources for mental health and addiction recovery.
• Condom Finder description TK (noting it’s only available on desktop)
• STD testing scheduler
QUOTE FROM YOU ABOUT REDESIGN — WHY DID ADAM4ADAM REDESIGN WITH A FOCUS ON HEALTH? SPEAK TO STD PREVENTION, PREP, MENTAL HEALTH, RECOVERY.
Users’ health and philanthropy are core brand values for Adam4Adam. Every year on Dec. 1, company executives match users’ donations to the Elizabeth Taylor AIDS Foundation. This year, $8,113 was raised.
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